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Tag: Pilipinas Kay Ganda

Romano, ‘Pilipinas Kay Ganda’ architect, resigns

By Jojo Malig, abs-cbnNEWS.com

Related article by Business Mirror’s Stella Arnaldo: DOT’s Romano quits over branding

Had the decency to admit fault and resign
Department of Tourism (DOT) Undersecretary Vicente Romano resigned Tuesday over the botched “Pilipinas Kay Ganda” branding campaign.

He admitted that he was the one responsible for the controversial branding scheme.

Romano defended his decision to spend P4.8 million in state funds for the launching which he and Tourism Secretary Alberto Lim said was just a preview of the concept and logo.

“Palagay ko po para maipakita rin natin ‘yung ganda nung brand na aming gustong i-propose. ‘Yun ang inakala naming paraan na inaasahan namin na ‘yung mga dumalo roon ay matuwa po sa aming inilulunsad. Ang DOT naman ho ay nagi-stage sa iba’t ibang events na hindi naman po kalayuan ang ginagastos sa mga ganyang uri ng event dahil talaga naman pong kailangan mayroon talagang ipe-present ng maganda,” he said.

President Benigno Aquino III immediately accepted the resignation of Romano.

Presidential spokesperson Edwin Lacierda said: “Enteng offered his resignation, he admitted his mistake, it was honorable of him to offer his resignation and the president respects him for his act. And it is with reluctance that the president accepted his resignation.”

Not so beautiful ‘Pilipinas kay Ganda’

In his complaint relayed personally during the APEC summit to leaders of countries that issued a travel advisory warning their citizens about going to the Philippines, President Aquino mentioned about the November 15 launching of a new tourism logo.

Less than 24 hours after “Pilipinas kay Ganda” was previewed (it was not yet the launching, Tourism Secretary Alberto Lim stressed) the accompanying site – www.beautifulpilipinas.com- was taken off because they found out that there’s an existing porn website also using the key words “beautifulpilipinas.”

Why they didn’t find this out before the preview defies common sense.