By Jojo Malig, abs-cbnNEWS.com
Related article by Business Mirror’s Stella Arnaldo: DOT’s Romano quits over branding
Department of Tourism (DOT) Undersecretary Vicente Romano resigned Tuesday over the botched “Pilipinas Kay Ganda” branding campaign.
He admitted that he was the one responsible for the controversial branding scheme.
Romano defended his decision to spend P4.8 million in state funds for the launching which he and Tourism Secretary Alberto Lim said was just a preview of the concept and logo.
“Palagay ko po para maipakita rin natin ‘yung ganda nung brand na aming gustong i-propose. ‘Yun ang inakala naming paraan na inaasahan namin na ‘yung mga dumalo roon ay matuwa po sa aming inilulunsad. Ang DOT naman ho ay nagi-stage sa iba’t ibang events na hindi naman po kalayuan ang ginagastos sa mga ganyang uri ng event dahil talaga naman pong kailangan mayroon talagang ipe-present ng maganda,” he said.
President Benigno Aquino III immediately accepted the resignation of Romano.
Presidential spokesperson Edwin Lacierda said: “Enteng offered his resignation, he admitted his mistake, it was honorable of him to offer his resignation and the president respects him for his act. And it is with reluctance that the president accepted his resignation.”