Tag: Mike Enriques. PDAF scam

Among working journalists, we have a term “didal.” That is used when a PR (press relations officer) pockets the money intended for a reporter.

So the PR’s principal- a government official, a businessman or anybody who is the subject of a news report – thinks that he has paid off the reporter, who doesn’t know that his name was used for a media payoff budget.

If a reporter finds out that his name was in the list and he didn’t get anything, we tease him, “Na didal ka.”

(Accepting money from a source for a story is unethical and is denounced in the practice of journalism. A reporter writes a story because he has discovered something that would be of interest and beneficial to the people and not because someone paid him to do it.

(The reality, however, is that there are PRs whose job should only be to facilitate access to his principal, who payoff media to promote his principal. This is a bad practice.)

We are told that these days the new term for “didal” is “bukol.”

We suspect that’s what happened to ABS-CBN’s Korina Sanchez and GMA 7’s Mike Enriquez.

An Inquirer report said according to the documents submitted by PDAF (Priority Development Assistance Fund) scam whistleblower Benhur Luy, pork barrel queen Janet Napoles paid off a number of media personalities.