Creative image makers are very much in demand this election campaign.
In the candidates efforts to boost their credentials to the public or to hide unpleasant information about them, they tell stories – some true, some false. There is no dearth of image-specialists that candidates can tap to re-package themselves to what appeals to the voters.
Packaging is the thing. Never mind the truth.
Voting for a candidate is no different from buying a merchandise. You want to get the real deal. Just like when you buy honey, you want honey syrup made by bees. Not a thick syrup that is half sugar.
To help voters see beyond the nice packaging of the candidates, VERA Files is doing a fact check.