At the Coke museum (The World of Coca-Cola) on Baker st. in Atlanta, Georgia, they show a replica of the process of producing their beverages, which number 3,500 under 500 brands.
What I found fascinating was the “Bottle Inspector”. All the empty bottles pass through the Inspector that takes a picture of the inside of every bottle. Any bottle not meeting the quality standard of Coca-Cola is taken out of the assembly line.
This process not only ensures the high quality of every single product put out by Coca-Cola in the market but also protects them from scammers who claim of finding foreign objects inside Coca-Cola’s bottle of softdrinks, hoping for a hefty settlement fee. In their dreams!
Coca-Cola last week celebrated it’s 125th year anniversary in festivities that intelligently combined fun, business and social relevance.