Yesterday, Pulse Asia released its latest survey conducted March 21- 28 which showed Liberal Party’s Benigno “Noynoy” Aquino III (35 percent) maintaining his 12 point lead over Nacionalista Party’s Manuel Villar (27 percent).
Partido ng Masang Pilipino’s Joseph Estrada was third with 18 percent followed by Lakas-Kampi-CMD’s Gilbert Teodoro with 7 percent. The rest of the presidential candidates got two percent or less.
But there’s another survey I got last Sunday which showed a different standing of the presidential candidates.
The survey firm, Campaigns and Images Group, and its research arm, “Tools and Strategy, Philippines” are new to me. Their analyst is Aniceto “Abbey” Canturias.
An Internet search shows Canturias is no stranger in market research. In 1991, he, along with newspaper publishers and editors, formed the Campaigns & Image Group. Through his PR management, Canturias worked in the successful vice presidential bid of Sen. Joseph Estrada in 1992. He also was Visayas Bureau chief of The Manila Times from October 1999 to March 2001 and editor in chief of The Freeman Mindanao from August 1995 until September 1999.
CIG’s survey, which is given to Philippine and foreign clients, is much more detailed. Their base is 2,550 respondents. They have focused surveys on different age groups and economic sector.
The result of their survey, conducted April 1 to 4, on the most likely winner in the May 10 elections has Villar, Aquino, Teodoro in the top, in that order.
