The PDAF and DAP scandals have a lot to do with the increase in the trust of the people on media, the decline of the same for the government and continued distrust for non-government organizations.
The 2014 Philippine Trust Index conducted by EON showed that media is third most trusted institution with 33 percent, up from 32 per cent last year. First is the Church, which includes not only Catholic Church but also other denominations, with 75 percent, up from last year’s 68 percent.
Academe comes second with 53 percent, up from last year’s 45 percent.
The least trusted institution is the government with 11 percent, down from 15 per cent last year, followed by NGO with 12 percent, the same as last year’s.
EON conducted the survey from June through August this year when the media’s headlines were on anomalous operations of pork barrel queen Janet Lim Napoles in connivance with senators and other elected officials.
The pork barrel expose was not triggered by a government investigation. In fact, government only took up the issue because of public outrage generated by the media expose.
The Napoles PDAF scandal gave a bad name to NGO which is unfortunate because there are NGOs that provide efficient service in areas where government service is inadequate.
The increase trust in media is a confidence booster much so because a few years ago a survey revealed that the public’s trust on media was on the same level as they give members of Congress.
These days media is regarded by many as court of last resort, someone they run to when they become frustrated with government officials. This is unfortunate and unfair because media’s role is to give information. It is not in a position to substitute government service.
The 2014 PTI showed that TV is the most common source of information for over 99 percent of the 1,626 respondents nationwide, followed by radio (60 percent). The internet-based media which includes social media and blogs have overtaken print media as source of information (over 40 percent).
The rise of online media as source of information for the public is both good and a matter of concern. Good because of the accessibility of information. Being informed is being empowered.
But empowerment comes only with being correctly informed.
How accurate are information sourced from social media, where speed, instead of accuracy, is the primary element? Where there is no standard discipline for verification of information?
The challenge of the increased public trust on media is to be more responsible. It is important for media to realize the importance of deserving that trust the public bestows on them.
As Junie del Mundo, EON chairman and CEO, said “The 3rd Philippine Trust Index clearly shows that trust-building is a never-ending process and commitment that all institutions should take seriously. “
The media, as a whole is the most trustworthy. I’d trust it more than the catholic church—and I’m catholic.
Not surprising why church (of all denominations) is #1, most pinoys are highly religious (not necessarily spiritual) and for them the church is the first and last recourse when things go wrong. Hindi naman kasi matakbuhan ang gobyerno o leaders in times of needs, liban kung election period.
I read news online but selective on the source or writers, di ko pinapatulan lahat, still I trust media the most and government leaders the least.
Na-Napoles ang NGO, na-Bong-gahan sobra, sayang. I know some that are doing their best bringing to the needy services that the corrupt gov’t agencies failed to deliver.
Hindi ako masyado bilib sa mga taga media dahil wala ako nababasa sa diaryo na sinulat ang mga nagawang kabutihan ni Marcos. Kaya karamihan na bata pa mahilig magbasa ng diaryo mula ng mapatalsik si Marcos ay pagkamuhi kay Marcos ang nasa isipan dahil sa Martial Law. Mabuti na lang high tech na at may mga online site kagaya sa fb na isinusulat ng mga pribadong tao ang mga nawang kabutihan ni Marcos na hindi mapapantayan ng kahit sino pa na maging pangulo ng bansa. Kahit paano mula sa mga site sa intenet ay nalalaman na rin ng ibang tao na hindi pala masamang tao si Marcos. Ang masasama pala ay mga tao nagpatalsik sa kanya.
Kung ang hahatol kay Marcos ay nasa media ay walang makukuhang hustisya. Dahil pagdating kay Marcos ang media ay one sided ang pagbalita. Ibig sabihin ang binabalita ay ang mga di mabuting nagawa lang sa kanyang panahon lalo ang pag deklara ng martial law. Kung may nasa media man na gustong isulat nagawang kabutihan ni Marcos ay tiyak baka pigilan ng may ari ng publishing ng diaryo para hindi mabasa ng mga tao. Gusto ng mga nasa diaryo nag trabaho na kamuhian talaga si Marcos kaya madalas pag magsulat patungkol sa martial law.