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Spin

It was not only PDI that used the same spin.
It was not only PDI that used the same spin.
Spin, in media lingo, is using information to support a particular bias or slant.

It’s not exactly false but some aspects of the truth may have been glossed over.

As the campaign for the 2013 elections heats up, spin doctors are becoming more creative that sometimes, I get startled by what I hear and read.

The latest was the “Jun Magsaysay, Risa Hontiveros” in “Magic 12” bannered by not just one newspaper.

The source of the spin was the April 30 release of Pulse Asia of its April 20-22 survey on senatorial preferences where Team PNoy candidates Jun Magsaysay, who has been hovering outside the Magic Circle since the start of the campaign and Risa Hontiveros, who has been struggling in number 17 or 18 in past surveys, finally made it to number 12. Their ranking is actually 12th – 17th.

That’s great news for Team PNoy.

But, they are not the only ones in that level in a survey that has a plus or minus 2 margin of error.

Re-electionist Gregorio Honasan and Rep. Jackie Ponce-Enrile are also ranked 12th to 17th.

This is the part of the Pulse Asia press release where the spin was based: “Completing the list of probable winners are former Senator Juan Miguel Zubiri (29.7%, 10th to 16th places), Senator Gregorio Honasan (27.9%, 11th to 16th places), Cagayan Province Representative Juan Ponce Enrile, Jr. (27.2%, 11th to 16th places), former Akbayan Party-List Representative Risa Hontiveros (25.8%, 12th to 17th places) and former Senator Ramon Magsaysay, Jr. (25.6%, 12th to 17th places).”

I would not want Zubiri back in the Senate. After stealing five years of Koko Pimentel’s term, I’m appalled by his gall to claim “delicadeza”. I would love to see him dislodged from the 12th spot now.

I also would like to see Magsaysay and Hontiveros in the Senate. Their public service records are outstanding.

But there is such thing as truth in reporting.

Based on the Pulse Asia survey results, Honasan and Enrile are nearer to the Magic 12 than Magsaysay and Hontiveros.

I was not the only one puzzled by those headline spin. TV5’s Jove Francisco said on Facebook that upon reading the banner story he wanted “ to contact our statistics teachers in HS, college and in med school. Mali ba ang itinuro ninyo sa amin (Were we taught wrongly)? “

But not being a greenhorn in the business, Jove said, “I totally get the persuasion.”

Another commenter who is also a reporter said, “Nagpadala sa spin… o kasama sa gumagawa ng spin? (Carried away by the spin or part of the spin-making?) Please say it isn’t so…”

Looking at the latest Pulse Asia ranking, if Malacañang really wants to pull up Magsaysay and Hontiveros, aside from Zubiri , who are they going to pull down, out of the Magic 12? JV Ejercito and Nancy Binay are both ranked 5 -11. Are they safe there ? Koko Pimentel (6-12) and Sonny Angara (8-14) should be worried.

Published in2013 electionsMalayaMediasurveys

25 Comments

  1. Lawyer Romel Regalado Bagares, who was formerly a reporter wrote in FB”

    As a graduate of communication research who hated for the most part the quantitative orientation of the discipline but was forced to learn its logic, I agree with this analysis. The “spin” here is to give the impression of a definite “Magic 12”, without actually discussing the implications of the margin of error used in the study (and the fact that there are other candidates who are similarly situated or even better placed than the two); that, or the reporters did not know what it meant and worse, the editors didn’t know any better. I suppose the latter’s a better explanation than the newspaper succumbing to someone’s dictates on how to spin the story.

  2. baycas2 baycas2

    It is a basic democratic principle that, if any one may speak, then everyone may speak. A survey is simply a scientific collection of many voices, all of which deserve to be heard.

    http://www.sws.org.ph/pr0924b1.htm

    In an attempt to hear more voices, I have combined the candidates’ rankings in the LATEST Pulse Asia and SWS surveys.

    To get the highest and lowest ranks of each candidate, the average of the candidates’ ranks was obtained from each survey result.

    Sixteen candidates are predicted to have a possible senatorial seat come May 13, 2013. The outcome of this combination is as follows (ranks are in parentheses):

    TOP 16 NAMES

    NAMES THAT CONSISTENTLY APPEARED IN THE FIRST NINE (9) PLACES OF BOTH SURVEYS

    1. LEGARDA (1-1.5)
    2. ESCUDERO (1.5-5)
    3. CAYETANO (2-5)
    4. BINAY (3.5-8)
    5. VILLAR (3.5-8.5)
    6. AQUINO (6-7)
    7. EJERCITO (7.5-8)

    NAMES THAT APPEARED IN THE FIRST 9 PLACES OF ONE SURVEY ONLY

    8. POE (3.5-10.5)
    9. PIMENTEL (7.5-9)
    10. TRILLANES (7-10.5)
    11. ANGARA (9-11)

    NAMES THAT APPEARED BELOW THE FIRST 9 PLACES OF BOTH SURVEYS

    12. ENRILE and HONASAN (12.5-13.5)
    13. ZUBIRI (13-14.5)
    14. MAGSAYSAY (13.5-14.5)
    15. HONTIVEROS (14.5-17)

    To be affected by this list, it is up to the readers to decide. Surveys are just a “scientific collection of many voices” at a given period of time.

    The list above may be a reflection of months of campaign, FOR and AGAINST the candidates. It may also not reflect the true picture.

  3. LCsiao LCsiao

    …O personal na manok ng mga reporter/editor ang mga nasabing kandidato.

  4. Kenneth Guda in FB:

    And they were thanking the alampay and sir Chief like they had just won the Oscars.

  5. Baycas, your compilation of SWS survey results are very close to the latest release of Pulse Asia.

  6. chi chi

    I like some of the candidates who are tailing behind but I don’t like them to win because of spin.

    May mga inilalaglag na through spin doctors, sino kaya nagbigay ng blessing or how much is involved?

  7. chi chi

    Napanganga ako sa $700,000 1-bedroom condo unit ni Loren Legarda na nasa10th floor ng “The Griffon” sa 77 Park Avenue, Manhattan, New York.

    “It was built in 1924 by Margon and Glaser. The 217-unit apartment building has 15 floors.
    Each floor has no more than 4 units per floor. It also has a rooftop landscaped with the views of the Empire State and Chrysler building.”

    Wow!!!

    Hindi ko sinasabi na ill-gotten wealth ha, nalulula lang ako sa yaman ng mga ito! Saan nila pinagkukuha ang drum drum na pera?

    Sa Manhattan yan, luma ang 2 liit na bahay ni Manny at Cynthia Villar sa Glendale, CA na tig- $240K.

    Laglagan sa itaas, mas nakabubuti sa kaalaman ng tao.

  8. baycas2 baycas2

    @Ellen,

    I combined the rankings of the senatorial candidates from the results of the April 20-22 Pulse Asia survey and the April 13-15 SWS survey.

  9. Jake Las Pinas Jake Las Pinas

    Naninigurado lang ang maga survey companies kaya ganyan ang sinasabi nila. Mali sila noong nanalo si Trillanes at lumabas na no. 2 si ERAP kaya nilakihan yung margin of error . Syempre dyan na din yung mind conditioning para sa mga manok nila.

    Hindi ba may kaso si Binay? Ang kapal ng mukha ni Zubiri. Meron pa ba boboto dyan? Bakit lumalabas pa sa survey? Sino si Aquino? Saan ka makakabili ng $240K na bahay sa Glendale?

  10. patria adorada patria adorada

    bukod kay magsaysay, sana manalo rin si hontiveros at casino but not binay…

  11. Chi, Glamoroso talaga yang Park Avenue. Ang pinaka coveted address sa Nuyok. Pagka ang Zip Code mo e 10018 minimum $600K ang apartment mo. Sa Telephone Area Code naman yung 212 ang pinakamayaman. Park Avenue area pa rin. Kaya nga yung US phone ko na 212 di ko binibitiwan hanggang ngayon, yung stockbroker ko lang naman ang tumatawag doon, naka VOIP sa akin dito. Di

    Ang pinakamahal na apartments alam ko yung sa pamilya ni Jackie Onassis. Yung tinatawag na “740 Park”. Kailangan meron ka daw $100M liquid net worth! Kasi yung mga duplex at triplex mga 18-30 rooms, cost $30M.

    Sino naman ang neighbors mo? Wala naman, sila David Koch, Ronald Lauder (owner of Estee Lauder), Steve Ross ng Time Warner, designer na si Vera Wang, John Thain ng Merrill Lynch, John Rockefeller etc, sila lang naman. Boring na neighbors ano?

    Pag nagparty diyan mga 20 taxi driver nagva-valet parking attendant parttime na lang. Makakapag maneho ka ng Ferrari, Lambo, Bentley. Sawa ka pa sa tip.

    Dun lang si Loren sa mga cheapie pero pangmayaman na address. Malayo pa siya kay Imelda. APAT NA BUILDING ang binili ni Imelda sa Manhattan, yung Crown sa Broadway, yung isa sa Wall street, yung sa Avenue of the Americas, yung mall sa 5th at yung suite sa Waldorf Astoria Hotel sa Park Ave. Sabi nga ng mga kano doon, yung realty boom daw sa NY e dahil kay Imelda. Imagine whole buildings $40M lang noon. Samantalang pagkatapos namili ni Imelda, apartment na lang yung $40M. Ibinibenta nga sa kanya yung Empire State ng $750M nabulilyaso lang yung deal.

  12. chi chi

    Korek ka dyan, tongue. Kung tutuusin ang 1bd ni Loren sa Park Avenue ay pulubi lang kumpara kay Imelda.

    Ang puntos lang ay ideklara nila ng tama sa SALN at huwag itago.

    Sa kalam ang sikmura ng milyunes na bata sa Pinas, krimen ang ganyang pag-aari ng mga elected ang public officials.

  13. Kakagulat talaga mga tao sa New York. Katabi mo pa lang sa subway mamaya napapanood mo na sa TV, sa Broadway o kaya bigboss ng isang kumpanya o kaya diplomat.

  14. Sa kalam ang sikmura ng milyunes na bata sa Pinas, krimen ang ganyang pag-aari ng mga elected ang public officials.- Chi

    Agree.

  15. Feeling celebrity lang naman. Aanhin mo ang $600K flat mo na may maintenance na at least $10K a year pwera pa yung coop dues ng homeowners. Tapos once or twice a year mo lang naman titirahan ng ilang araw. Maghohotel na lang ako, kahit pa dun sa pinakamahal na $30K-a-night na Royal Plaza Suite sa 5th pang reyna at least makakapagyabang sya ng husto. Hahaha.

    Sa Pilipinas nya na lang ipambili ng property yung nahuthot nya kay Leviste at kay Sen A.

  16. MPRivera MPRivera

    ellen, chi,

    ‘yang ganyang pagmamay-ari ng napakamahal na tirahang hindi naman palagiang pinananahanan ay hindi lang ordinaryong krimen KUNDI isang karumaldumal at kasumpa sumpang kasalanan. bakit? sapagkat hindi magkakaroon ang katulad ni legarda ng pambili ng ganyang kamahal kung hindi galing sa kabang bayan na isang tuwirang pagkitil sa pag-asa ng mga paslit na hindi makapag-aral at nangamamatay sa gutom bunga ng kahirapang dulot pangungurakot ng mga nagkukunyaring lingkod bayan.

  17. MPRivera MPRivera

    “…….kahirapang dulot NG pangungurakot ng mga nagkukunyaring lingkod bayan.

  18. MPRivera MPRivera

    maglaglagan na sila basta ako’y nakaboto na.

    walang kahit isang pabalikbalik sa senado ang aking isinama sa listahan ko lalo na ‘yung pagkatapos ng asawa ay asawa naman. o nakapuwesto ang ama ay kakandidato pa rin ang anak. lalo’t higit ‘yung sa dahilang matatapos na ang termino ng amang sinungaling at balimbing ay papasok naman ang anak na utak din ng hindi mabilang na pinagtatakpang krimen.

  19. MPRivera MPRivera

    hindi ko din ibinoto ‘yung ‘nung mahuling hindi nagawang makapagsuot ng salawal matapos ang matagal na pagtatago ay sumama sa partido ng magnanakaw na babaeng sinungaling upang makaiwas sa pagkakakulong.

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